The 24-hour customer
by Adrian Ott pub. 2010, 179 pps.
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What I learned from this book
I learned that all that we, as e-commerce entrepreneurs, have even less time than we originally feared to capture enough attention to get from “browser to customer.” I also learned that very few online marketplaces even have a chance to compete with the “big boys.” We are fighting for the brief attention a very small pool of potential customers who have an endless ability to dump us and head to a close competitor should we not live up to their expectations.
What I liked about this book
I liked the way the author recapped each chapter to provide a brief overview of what we should have gotten out of the previous lesson. This enables the reader to go back and revisit any areas that he/ she might not have fully comprehended and/ or areas requiring a deeper dive for customization purposes.
What I disliked about this book
The only thing I disliked about the book was the tiny graph size and font. Even with my reading glasses, I couldn’t make some of the print out – so I ended up skipping ahead because my magnifying glass was nowhere to be found. In other words, I missed out on some of the areas I wanted to digest further. I just couldn’t see it!
Whom would I recommend to read this book
This book is a great read for anyone of any age who is (or wants) to obtain a customer base. The real lesson is in e-commerce, but I believe it would be equally helpful to those who have face-to-face customer relationships they are trying to build on.