**NOW: The 24-hour Customer

The 24-hour customer

by Adrian Ott pub. 2010, 179 pps.

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What I learned from this book

I learned that all that we, as e-commerce entrepreneurs, have even less time than we originally feared to capture enough attention to get from “browser to customer.”  I also learned that very few online marketplaces even have a chance to compete with the “big boys.”  We are fighting for the brief attention a very small pool of potential customers who have an endless ability to dump us and head to a close competitor should we not live up to their expectations.

What I liked about this book

I liked the way the author recapped each chapter to provide a brief overview of what we should have gotten out of the previous lesson.  This enables the reader to go back and revisit any areas that he/ she might not have fully comprehended and/ or areas requiring a deeper dive for customization purposes.

What I disliked about this book

The only thing I disliked about the book was the tiny graph size and font.  Even with my reading glasses, I couldn’t make some of the print out – so I ended up skipping ahead because my magnifying glass was nowhere to be found.  In other words, I missed out on some of the areas I wanted to digest further. I just couldn’t see it!

Whom would I recommend to read this book

This book is a great read for anyone of any age who is (or wants) to obtain a customer base. The real lesson is in e-commerce, but I believe it would be equally helpful to those who have face-to-face customer relationships they are trying to build on.

Any thoughts?


The 24-hour Customer by Adrian Ott

For addtional info, visit our FB page http://facebook.com/writeplus1

pub. 2010, ~180 pgs.

Snapshot: A successful Silicon Valley CEO shares strategies to business executives in how to attract and build relationships in this modern age of time-starved and very fickle customers.


Flash Boys – by Michael Lewis

Flash Boys – by Michael Lewis, 271 pps., (2014)



What I found most amazing about this book

This book is pertinent because it highlights a segment of the financial world that seems to have a great propensity to make money regardless of consequences.  Just the concept of spending the time and investment to install a “super speedy” stock trading line from (Point A to Point B) Chicago to New Jersey is amazing.

What I DIDN’T like about this book

It’s not something I didn’t like about the book, but rather the unlikeable tendency we humans have.  That is – the built-in greed button to “WIN at all costs” and the extent to which we can risk everything we have in order to satisfy that urge to make a buck.  It ends up costing ourselves and others (who entrust us with their investment capital).

Whom would I recommend to read this book

I would definitely recommend this book to anyone who has an interest in working in any capacity in the stock trade.  It is both eye-opening and a great discourse (as always in Michael Lewis books), on the “game within the game.”  It is both any exciting read and makes the reader twice about what might be going on in his or her trusted trader’s investment strategy…

Any thoughts?


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