**NOW** Principles – by Ray Dalio

Principles – by Ray Dalio (retired Bridgewater Hedge Fund founder & CEO)

http://principles.com

Autobiography: Ray Dalio pub. 2017, ≈592 pp.

Sneak Peek: For book info, click our FB link

What I learned from this book

I learned that when someone as successful as Ray Dalio tells the reader that he already has “all he or she needs in life” – with good health, good relationships (family, especially) and integrity in the workplace –  it may time to listen to him and stop feeling like life is always wresting everything away.

What I liked about this book

I liked most the candidness of most everything the author shared. Whether it was his early ‘mistakes’ – like getting fired for punching an early career boss – mistakes and oversights he made as CEO, or the struggles of fatherhood and his interpretation of the work-life balance. Mr. Dalio was much more “down to earth” than most of the big CEO autobiographers we have become accustomed to on Wall Street.

What I disliked about this book

The only thing I thought I disliked about the book in the beginning was the graphs the author used.  They – at first sight – seemed too simplistic.  However, once the author fully explained their origins in the way that the graphs worked for him and his firm, it made much more sense as to how and why they became one of the features of the book.  In fact, one of the points that Ray Dalio drives home to his reader is that he prefers to get his message across in the simplest way possible. He doesn’t seek to dazzle his audience with his message – just that they get what he means and moves on to the next point.

Whom would I recommend to read this book

This book is a great read for any “aspiring or current businessperson” who wants an unfiltered, forthright and thorough examination of what it takes to do the right thing in business – whether in the middle of the fierce Wall Street jungle – or, in the tamer confines of 123 Main Street.

Any thoughts?

-A.N.

 

**NOW: The 24-hour Customer

The 24-hour customer

by Adrian Ott pub. 2010, 179 pps.

Sneak Peek: For book info, click FB link

What I learned from this book

I learned that all that we, as e-commerce entrepreneurs, have even less time than we originally feared to capture enough attention to get from “browser to customer.”  I also learned that very few online marketplaces even have a chance to compete with the “big boys.”  We are fighting for the brief attention a very small pool of potential customers who have an endless ability to dump us and head to a close competitor should we not live up to their expectations.

What I liked about this book

I liked the way the author recapped each chapter to provide a brief overview of what we should have gotten out of the previous lesson.  This enables the reader to go back and revisit any areas that he/ she might not have fully comprehended and/ or areas requiring a deeper dive for customization purposes.

What I disliked about this book

The only thing I disliked about the book was the tiny graph size and font.  Even with my reading glasses, I couldn’t make some of the print out – so I ended up skipping ahead because my magnifying glass was nowhere to be found.  In other words, I missed out on some of the areas I wanted to digest further. I just couldn’t see it!

Whom would I recommend to read this book

This book is a great read for anyone of any age who is (or wants) to obtain a customer base. The real lesson is in e-commerce, but I believe it would be equally helpful to those who have face-to-face customer relationships they are trying to build on.

Any thoughts?

-A.N.

The 24-hour Customer by Adrian Ott

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pub. 2010, ~180 pgs.

Snapshot: A successful Silicon Valley CEO shares strategies to business executives in how to attract and build relationships in this modern age of time-starved and very fickle customers.