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**NOW: The 24-hour Customer

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The 24-hour customer

by Adrian Ott pub. 2010, 179 pps.

Sneak Peek: For book info, click FB link

What I learned from this book

I learned that all that we, as e-commerce entrepreneurs, have even less time than we originally feared to capture enough attention to get from “browser to customer.”  I also learned that very few online marketplaces even have a chance to compete with the “big boys.”  We are fighting for the brief attention a very small pool of potential customers who have an endless ability to dump us and head to a close competitor should we not live up to their expectations.

What I liked about this book

I liked the way the author recapped each chapter to provide a brief overview of what we should have gotten out of the previous lesson.  This enables the reader to go back and revisit any areas that he/ she might not have fully comprehended and/ or areas requiring a deeper dive for customization purposes.

What I disliked about this book

The only thing I disliked about the book was the tiny graph size and font.  Even with my reading glasses, I couldn’t make some of the print out – so I ended up skipping ahead because my magnifying glass was nowhere to be found.  In other words, I missed out on some of the areas I wanted to digest further. I just couldn’t see it!

Whom would I recommend to read this book

This book is a great read for anyone of any age who is (or wants) to obtain a customer base. The real lesson is in e-commerce, but I believe it would be equally helpful to those who have face-to-face customer relationships they are trying to build on.

Any thoughts?

-A.N.

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